Market Segment

What is the market sections focused on? Market fragment focused on that the organization make the distinctive showcasing effort that will fulfill to the diverse customer’s need. In this manner, business ought to be adaptable with their administration or item for continuing changing their item to coordinate with the customer’s need. So the market division will have the option to construct the faithfulness relationship that will propel the client to purchase the item or administration once more. As indicated by the video case, Marriott Corporation International offers the program called â€Å"Marriott First Choice†.This program will make the administration program that coordinate with various customer’s need with the best quality and worth. For instance, the business explorer can decide to remain any lodgings in Marriott brand . In addition, the program gives the uncommon proposal to the business voyager to change and haggle some inn administration to fulfil l the client. 2. What promoting research was utilized? Promoting research was concentrated to comprehend the customer’s need to make the best item or service.According to the video, the showcasing exploration of Marriott will ready to coordinate with the Dow chemical’s need which are about center gathering, quantitative review, inn spending examination and inn registry investigation. The advertising research tweaks the administration program of Marriott. This program can assist the merchant with finding the correct program or advertising effort. This program fulfill the need of business voyager particularly the exceptionally administration of Marriott to accommodate Dow chemical’s representative which are assess the consequence of promoting research. . What product offering improvement activities were propelled? As per the video case, Marriott created four-product offering that had the option to fit into the distinctive business traveler’s need.â€Å"Mar riott Quality Hotel† has propelled the brand to focus on the business explorers who consider about the nature of administration. The lodging will give the high caliber of administration and utilize the new innovation. â€Å"Courtyard† brand has propelled to business voyagers target who ready to follow through on moderate market cost at their lodging or a cost delicate. Courtyard† product offering will have business rooms that give to the specialists to business voyagers. The offices in the room will make the business condition. â€Å"Resident Inn† brand has propelled to focus on the business voyagers who truly remain in the lodging for some nights.â€Å"Resident Inn† product offering will offer numerous administrations to fulfill the client. At long last, â€Å"Fairfield† brand has propelled to focus on the business voyagers who don’t truly center around the extravagance brand or administration however they are eager to remain in the sp otless inn and accommodation for them. Fairfield† product offering additionally will give the quick assistance to client in the lower cost. 4. What job did individual selling play in the go-to-advertise methodology? Individual selling is the significant job in the go-to-advertise system since they advance the item or administration. Individual selling likewise makes the drawn out connection between the purchaser and vender. Additionally, the organization likewise utilizes the individual offering to finish with the contender as the upper hand. Also, the individual selling ought to comprehend the customer’s require and give the great consumer loyalty.

Atomic Bomb Essays (93 words) - Free Essays, Term Papers

Nuclear Bomb Essays (93 words) - Free Essays, Term Papers Nuclear Bomb Was Atomic Bomb Necessary? August sixth, 1945, 70,000 lives were finished very quickly. The United States had dropped a nuclear bomb on the city of Hiroshima. Today many contend about whether or not the US ought to have taken such a radical measure. Was it altogether fundamental that we drop such a staggering weapon? Indeed, it was. To begin with, we should see what was happening at the time the choice was made. The US had been battling an enormous war since 1941. Confidence was in all probability low, and

Dr. Seuss and Resource Use Featuring The Lorax Printable Environment Activity for Teaching Green

Dr. Seuss and Resource Use Featuring The Lorax Printable Environment Activity for Teaching Green FutureFit GR ? Use these classroom activities with The Lorax by Dr. Seuss to teach kids about natural resources and the potential negative impacts humans can have on the environment. This printable includes a 5-page teacher fact sheet about natural resources. U.S. Environmental Protection Agency U.S. Environmental Protection Agency Environmental Protection AgencyThe Environmental Protection Agency leads the nation's environmental science, research, education and assessment efforts. The mission of EPA is to protect human health and the environment. Since 1970, EPA has been working for a cleaner, healthier environment for the American people.

The Eras of the Geologic Time Scale

The Violence Of The Columbine Shooting - 1143 Words

April 20th, 1999, Eric Harris and Dylan Klebold went to their school in Littleton, CO. They preceded to kill 12 and injure 21 students and faculty before killing themselves. Columbine shooting is infamous as one of the worst school shootings in US history. Harris and Klebold were known as outcasts and were ridiculed regularly. It has been said that they were out for revenge on the school for being mistreated (New York Daily). This extreme case is the cause of a broken psyche due to repeated blows from peers. â€Å"Harassment and bullying have been linked to 75% of school-shooting incidents† (Statistics). Not every case will lead to a mass shooting, but is more plausible to lead to suicide. Teenagers are taking their own lives, because they can†¦show more content†¦32% of online teens say they have been targets of a range of annoying or potentially menacing online activities. 15% of teens say someone has forwarded or posted a private message they’ve written, 13% say someone has spread a rumor about them online, 13% say someone has sent them a threatening or aggressive message, and 6% say someone has posted embarrassing pictures of them online. 66% of teens who have witnessed online cruelty have also witnessed others joining; 21% say they have also joined in the harassment (Statistics). Teens do not realize the harm they are causing each other. â€Å"1 in 7 Students in Grades K-12 is either a bully or a victim of bullying† (Statistics). Those who are bullied can develop depression and anxiety. These issues, without resolution, can progress into adulthood, or even lead to suicidal thoughts and actions. These teens will have a decrease in extracurricular activities, such as sports, and begin to have lower GPA’s (Stop Bullying). Those who bully can grow up abusing alcohol and other drugs. These teens have a higher dropout rate, and are more likely to fight and be a part of petty crimes such as vandalizing property. Bullies can have lasting effects that follow them into adulthood such as abusive relationship with wife, spouse, and kids (Stop Bullying). â€Å"56% of students have personally witnessed some type of bullying at school†Show MoreRelatedCauses Of School Shootings1131 Words   |  5 Pages School shootings strike into the heart of every Am erican. From Columbine to Virginia Tech to Sandy Hook, the thought of innocent young students being mercilessly mowed down wrenches one’s heart. Yet these events continue to happen, and in ever increasing numbers. What could possibly drive a person to commit such a horrifying act? That single question has created a fierce debate over the causes of school shootings and what should be done to prevent them. Experts and pundits have discussed gun controlRead MoreChanges in Policy after School Shootings647 Words   |  3 Pages Policies have changed since the shooting happened in Littleton, Colorado. Before Columbine the primary goal of law enforcement officers before and during a shooting was to set up a perimeter and await arrival of SWAT members (Erickson, 2001). This policy has changed in many states including Pennsylvania where police had been preparing for active shooters with local schools. Police are not able to wait the twenty minutes to an hour for SWAT to arrive at a scene which is why the state mandatedRead MorePublic Schools Have Improved Their Safety Protocols1299 Words   |  6 Pagestwo teenaged boys opened fire at Columbine High School in Littleton, Colorado, killing 13 students and wounding more than 20 others before ending their lives later that day. This crime was the worst school shooting in the 20th century and it has drastically changed the ways our schools operate. Although schools today are still not 100% safe and have had a few incidents in the past 10 years, we are slowly evolving and becoming better each year. Because of the Columbine massacre, we have learned manyRead MoreMovie Analysis : Bowling For Columbine1459 Words   |  6 Pages Movie Paper: Bowling for Columbine Introduction For this assignment I applied the Social Constructionist Perspective to community violence after viewing the film Bowling For Columbine (2002) directed by Michael Moore. In his move, Moore focuses on examining the relationship between laws/policies surrounding gun control and violence committed in communities. The film starts out by showing Moore entering a bank and asking to open a bank account there so that he could get a free gun provided by theRead MoreChildren s Past Childhood Events1712 Words   |  7 PagesI choose to use were The events in order that day, What weapons they used, signs of the attack, Dylan s writings, eric`s writings, why they did it, and what happened to the schools after the shooting. The events that day started out when Eric Harris arrives alone at the student parking lot at columbine high school and parks his 1986 gray honda civic in a space assigned to another student in the south junior parking lot (narrative timeline). Dylan Klebold subsequently arrives at the high schoolRead More Who Is Responsible For The Columbine Killings? Essay1293 Words   |  6 Pages Cause – Effect nbsp;nbsp;nbsp;nbsp;nbsp;Even since the shooting at Columbine High School caught the attention of America and all the world on April 20, 1999, high school shootings and other forms of violence at schools has been plaguing America during the last ten years. It is also found that most of the violence that occurs in high schools is caused by young men. Students aren’t feeling safe at school anymore and parents are enraged that students could bring the weapons to school in the firstRead MoreThe Debate Over Gun Control889 Words   |  4 PagesSchool violence is becoming a worldwide issue, but is a particular problem within the United States. Violence can occur in many ways such as; bullying, school gangs, physical attacks, and fatalities involved with guns. School shootings have been on the rise over the past several years. To bring awareness to school violence, teachers, staff, and parents need to be further trained in noticing warning signs of depression and anger issues which m ay lead to bullying and disrespectful learning environmentsRead MoreEssay on The Effects Of Columbine1169 Words   |  5 Pages nbsp;nbsp;nbsp;nbsp;nbsp;The 20th of April was the anniversary of the massacre at Columbine High School in Littleton, Colorado. The shooting deaths of 12 students and 1 teacher—and the two suicides of the teenage executioners and left many others psychologically and physically damaged. Who’s to blame? , On the issue of blame, of this massacre it is not music, or video games, and not even movies, it’s the shooters because everybody is responsible own actions. However, the parents could haveRead MoreThe Columbine Influence: How a School Shooting Affected a Nation1494 Words   |  6 PagesThe Columbine massacre was one of the deadliest school shootings in U.S. history. On April 20, 1999, high school seniors Eric Harris and Dylan Klebold shot and killed 12 students, one teacher, and themselves. Twenty-five students were also injured, som e very critically. While there had been many school shootings in America prior to this, the young age of the shooters, the number of victims, and the randomness of the people they killed shocked the nation. It has been 14 years since this tragedy andRead MoreThe Psychology of Heavy Metal Music Essay1680 Words   |  7 Pagesnot be able to make money and be successful. Many people love listening to heavy metal music; however, some people think that it could lead to violence, depression, and self- loathing. There have been numerous events in society where heavy metal musicians have been blamed for the events that took place. Musicians have been blamed in school shootings and other events that have caused tragedy or discomfort in the world. The lyrical content of some songs are what people do not like about heavy

The Elements of Transition and Threshold Spaces Free Essays

Passage infinites are those infinites that are passed through in the journey to finish, some being the finish themselves. Threshold is a starting point or point at which something begins to take consequence. Passages and thresholds are infinites or points of alteration in a journey. We will write a custom essay sample on The Elements of Transition and Threshold Spaces or any similar topic only for you Order Now They define our place in relation to where we have come from and where we are traveling. The experience and impact of a passage infinite is influenced by how it is revealed and how it relates to its milieus. It is believed that we, the perceivers are in a uninterrupted duologue with the infinite we are detecting. All the elements in the infinite speak to us. The more dominant 1s tend to talk first or we can state reveal foremost. This disclosure creates interesting experience through a passage infinite, making a better sense of journey and topographic point. There are assorted ways in which infinites or elements in the infinite are revealed. â€Å"Much of the delectation of a topographic point lies in how one gets to it.†2 2 Kevin Lynch,Site Planning, 3rd erectile dysfunction. ( Cambridge, MA: MIT Press, 1984 ) , 329. It is hence non incorrect to state that it is the creative activity of journey, the passage infinite and the disclosure of objects or elements both touchable and intangible, which generate stimulating experiences and heighten the sense of topographic point. The spacial experience of a passage infinite is a series of assorted degrees of containment and openness, shadow and visible radiation, degree alterations, frontage beat and forms and assorted other factors. The elements Passage through infinites can besides be looked at constructing degree. We can see passage infinites in a vehicle and other on pes. So one is vehicular experience and other is prosaic experience. For a prosaic it is the finer inside informations that he experiences. He perceives all points of difference and alteration within the boundary really accurately, which he would be given to lose out while detecting from inside a vehicle. The proportions and densenesss of edifices along the border of the streets influence the experience of the journey along the street. There may be narrow streets with tall edifices on both the sides. There are other streets with edifices on one side and unfastened countries on the other side. In both the instances the prosaic experience is rather the antonym, one gives the feeling of containment while the other gives you the feeling of openness. The feeling of openness is enhanced when it comes after the feeling of containment or frailty versa. These intangib le feelings of containment and openness can be generated by many more ways. The interior decorator merely has to play with the volume of the passage infinite and the borders in order to bring forth these feelings. One must besides gain that a infinite might non be unfastened in true sense but it in relation to the infinite predating it or infinite next in row can be considered unfastened. This brings us to another facet of a passage infinite which is they are frequently perceived in relation to infinite environing it. In order to understand passage infinites it is really of import to understand thresholds. As antecedently mentioned thresholds are like points of alteration in a journey. A door in the wall is a threshold which connects two otherwise separate infinites. Some interior decorators use different elements like little bridging elements to make thresholds. These thresholds enhance the sense of topographic point by restricting the position of what is beyond and make expectancy. Some usage thresholds to concentrate or pull attending towards a certain component in infinite. So in one topographic point thresholds are used to hide while in the other they are used to uncover. Thresholds for different edifices are designed otherwise. You will detect a toran with graven images of Gods and goddesses carved out in them in the thresholds of a Hindu temple. Whereas you will detect a corbelled arch with a wooden door as a threshold in a house. Some thresholds are designed to stand for the position of the edifice or the street. Since clip immemorial the drama of shadow and visible radiation have been used to make a beat within the street or even inside a edifice. Shadow of the edifices, trees, vehicles parked, people and other objects create a beat. You may detect that it is at these points where people pause before traveling on to the following infinite. Just like shadow adds deepness in a 2D picture, the drama of shadow and visible radiation add life to any infinite. If the enchantment of shadow or visible radiation is big plenty to go a possible infinite so interior decorators create thresholds at the alteration from shadow to visible radiation and visible radiation to shadow. Other normally experient characteristics are stairss. They connect and separate infinites. They can make a sense of reaching. The placement of the flights of stepss influences the experience of reaching. The steps contained within the passage infinite defined by the edifices create a strong sense of separation. Through dividing the flight into two the tallness of the flight is less dashing and a infinite is defined by the landing. The landing becomes a passage into the confined infinite and the stairss at the terminal lead out of the infinite. Peoples are a really of import portion of the experience. Lynch, Kevin, 1967,The Image of the City, 3rd print, MA: MIT Press, Cambridge, Massachusetts, and London, England. â€Å"Moving elements in a metropolis, and in peculiar the people and their activities, are every bit of import as the stationary physical parts. We are non merely perceivers of this spectacle, but are ourselves a portion of it, on the phase with the other participants.† The sight of old people sitting and reading newspaper, kids running about or playing games, adult females speaking in the front pace and making family jobs are a common sight in societies. It is these people that add life to any infinite. A market topographic point with people is more welcoming and pleasant than one without them. This does non intend that a topographic point without people appears dead. Even without people the infinite is still alive. The place and seting propose a infinite that is used by the people who live at that place, the scooter parked in the street suggests that person is place, the stairss lifting up to a door connect the street to the upper degree. The Windowss looking over the street perforate the mass of the edifices supplying connexion between interior and outside, a sense that person could be watching. The figure of doors accessing a public infinite affects the security of the infinite. An flat block serviced by merely one entree onto the street activates the infinite every bit long as there are people utilizing the door, but when no 1 is coming or traveling a individual door offers no indicant of the figure of people utilizing it. Multiple doors indicate a larger figure of people potentially utilizing the infinite. The more doors that entree a public infinite the greater the sense that people could emerge from the door, supplying activation and security in the infinite. Nowadays people have started edifice boundary walls. They frequently have one chief gate. The infinite outside the walls is activated merely when people use that gate. You can visualize a school gate with tonss of little kids running out of the gate. The street in forepart is active merely so. A boundary wall may be supplying security to the people inside but it makes the infinite around really insecure. At times t he infinite within the boundary walls is besides non safe. An easy solution to this job of security is to increase the porousness in the walls. Many doors accessing a street work the same manner. How to cite The Elements of Transition and Threshold Spaces, Essay examples

Pandora Media Inc. free essay sample

During fiscal year 2011, Pandora reported $138 million in revenue. A major business line of Pandora Media, Inc. is in advertising. Pandora’s advertising products allow advertisers to pinpoint a particular market segment and consumer by talking into account factors such as age, gender, zip code and musical interests. Pandora incorporates display adds on it’s interface to maximizes exposure to it’s intended market segment. These display ads include banner ads tailored to a listener’s interaction. Audio advertising is another product that Pandora delivers through ads delivered as interludes between songs. Video advertising is also seen through in-banner click-initiated videos that automatically play while a listener is changing stations or skipping songs. Pandora also provides mobile advertising via standard banner ads displayed in the Pandora app. Mobile advertisers can also crate station playlists specifically for their branded products. The company builds and maintains the Pandora app for supported mobile devices. (Bloomberg, 2011) Competition is fierce in the radio industry and Pandora Internet Radio has many rivals. We will write a custom essay sample on Pandora Media Inc. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Pandora must compete with radio providers, such as CBS, Clear Channel, and satellite radio providers such as Sirius XM. (Spears, 2011) Pandora also faces competition from online radio provides, such as iheartradio, Last. fm, and Slacker Personal Radio. The company also faces completion from other media content providers such as Apple’s iTunes Store, Rhapsody, and Amazon. Pandora is also in completion with other Internet advertising and marketing outlets such as Internet portals, search engine companies and social media sites. The company also competes with traditional media sources in television and print. As seen, the use of revolutionary technologies has lead Pandora to the forefront as a pioneer of Internet radio. A major breakthrough was when Pandora introduced the Music Genome Project, which, it claims is the most sophisticated taxonomy of musical information ever collected. The founders of The Music Genome Project were Will Glaser and Tim Westergren and they began in 1999. The aim of the Music Genome Project was to capture the essence of music at the fundamental level. It took over five years and 30 experts in music theory to build a database that would be useful. Each song had to be individually listened to and up to 400 musical attributes manually assessed, which required 30 minutes to complete for each song. Over 400 musical characteristics and attributes for each song are captured to identify the musical identity of the song as well as other relevant qualities. This helps understand the musical preferences of a listener. To ensure a quality blueprint and analysis, Pandora Media, Inc. enlisted top quality analyst; all possessing at least a four-year degree in music theory, composition or performance and having experience in music theory from a wide range of musical genera’s. Intensive training was also given to each analyst. The database used to store this information was built using a unique methodology to include the use of specifically defined terminology, frame of reference, redundant analysis, and quality control standards to ensure data integrity. All data input was attributed solely to human intelligence. The Music Genome Project is an ever growing and evolving collection of data to remain current with new music as it become available. By utilizing this concept through its database, Pandora seeks to deliver the most robust, personalized radio experience it possibly can. Joyce, 2011) With all the information gathered, it is essential for data storage to be a top priority and focus for Pandora Media, Inc. All of the analyses for the Music Genome Project as well as the user interface is stored utilizing OpenLaszlo. OpenLaszlo is an open source platform for creating zero-install web applications with the user interface capabilities of desktop client s oftware. The programs are written in XML and JavaScript and are complied to Flash and DHTML. OpenLaszlo application programming interface‘s provide animation, data binding, layout, server communication and declarative user interface’s. The application can be created in many file types to include short or single source files, or be created via multiple files that define reusable libraries and classes. OpenLaszlo also has the ability to be written once and run everywhere. It can be developed in one location and run on multiple Web browsers. OpenLaszlo provides in a single application, the ability to support multiple deployment runtimes. OpenLaszlo rich internet applications have been used not only by Pandora Internet Radio but big name companies to include Earthlink, Verizon, WalMart, IBM, and Yahoo. Wikipedia, 2011) The most notable technology created and utilized by Pandora Internet Radio and its subscribers is the Pandora iPhone app, which was released in 2008 and accounts for nearly 70 percent of Pandora subscribers. An iPhone app is an application, typically developed by a company other than Apple and designed to be used specifically on the iPhone, iPod or iPad. Apps work much like user-installed software on a c omputer and allow the phone to perform specific tasks that the user wants or needs. Users sometimes pay a small fee for the use of an app, which is downloaded directly to the phone or peripheral. Apps helped make the iPhone and other smartphones a must-have tool for many people who want instant access to information. When the Pandora app was introduced, Pandora began receiving 35,000 new users a day, doubling the previous number of daily signups. Theses technologies are the foundation for the success of Pandora Internet Radio. Although it’s been a long journey, with many setbacks, Pandora is now recognized as the leader in Internet radio. However, the ourney to this point has been a constant work in progress. Founder, Tim Westergreen and company faced many obstacles. Issues such as industry regulations have been a major hurdle that Pandora has had to face. For example, in 2007, Pandora received news that threatened most of its revenue. A federal royalty board had raised the fee that online radio stations had to pay to record labels for each song. This put the future of Pandora in a tailspin, overnight. Pandora, Media Inc. responded by hiring a lobbyist in Washington D. C. and solicited listeners to write to their congressmen. After a two-year battle, the federal royalty board agreed on a lower rate. Fortunately, the company had the perseverance needed to not falter when facing these adversities; unlike predecessors such as SpiralFrog and Napster. And, with the emergence of the popular iPhone, Pandora was able to harness these technologies to gain its competitive advantage. Today, Pandora has over 80 million users, which tune in an average of 12 hours per month. (Schonfeld, 2011) This figure is projected to increase as Pandora service becomes more available in modern makers of cars, televisions, and stereos. Pandora reported it’s first profitable quarter at the end of 2009 with $50 million in annual revenue for the year. (Miller, 2010) It can clearly be seen how the use of technology has been vital to the rise and continued success of Pandora. Beginning with the groundbreaking collection of information stored via the Music Genome Project, to Pandora’s robust online user interface utilizing an OpenLaszlo platform, to the introduction of the Pandora smartphone app, to Pandora’s expansion into the automotive and consumer electronics industry; we can see the enormous impact innovative technology can have in business.